- Creative Director: Chris Beresford-HillArt Director: Alex MartineauCopywriter: Tom MandelPhotography: Foot LockerPhoto retouching: Steve Lakeman, Dennis NovakProduction: BBDO AtlantaAccount Team: Janelle Van Wonderen, Nick Robbins, Bret Ausura
Foot Locker® launched their Instagram account at the same time as their summer 2012 retail campaign. We decided to create a contest using the tag #Kickstagram where users could get their photos displayed in Foot Lockers nationwide. This campaign spread across in-store, mobile, and web. It generated tens of thousands of photos, thousands of followers for Foot Locker, and great customer-generated content.
Advertising, Art Direction