Building A Desert
- Work I did for the Denver-based Building A Desert duo. Their unique style is formed out of their love for many different styles of music - melding rock, blues, electronic, acoustic, and everything between. Their live show is full of energy - a must-see if one gets the chance to catch them.I built a branding campaign to reflect the band, having their name / logotype representing the "illusion" of an oasis within a desert. This work spans different materials / media for the band, and is an ongoing project that is sure to grow along with the band!
Description
Work I did for the Denver-based Building A Desert duo. Their unique style is formed out of their love for many different styles of music - melding rock, blues, electronic, acoustic, and everything between. Their live show is full of energy - a must-see if one gets the chance to catch them.
I built a branding campaign to reflect the band, having their name / logotype representing the "illusion" of an oasis within a desert. This work spans different materials / media for the band, and is an ongoing project that is sure to grow along with the band!
I built a branding campaign to reflect the band, having their name / logotype representing the "illusion" of an oasis within a desert. This work spans different materials / media for the band, and is an ongoing project that is sure to grow along with the band!
Fields
Branding, Graphic Design
Date
2011
Other Projects
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FedEx social redesign
Fedex wanted to expand their YouTube channel to be more user friendly, and also create more seamless content to engage their customers. The site contains "How To" videos, and also videos to help start a business, ship more efficiently, as well as marketing materials like an archive of TV commercials.
We tackled this project from a UX perspective. I worked closely with both the UX architect and the development studio K5 to create a great experience within YouTube's API. Along with this, we tied the visuals into Twitter to make a more cohesive social media experience.
I was in charge of the visual design, UI elements, and consumer-side experience. This space is also an evolving platform, with new material added weekly.
Credits:
Group Creative Director: Ricardo Landim
Design/Art Direction: Alex Martineau
UX Architecture: Jeff Puskar
Social Media Manager: Courtney Norych
Development: K5 2013 Art Direction, UI/UX, Web Design -
Denver Bicycle Cafe
Branding for the recently opened Denver Bicycle Cafe. I was contacted to build out the identity of this new establishment.
They specialize in bicycle maintenance, fresh-brewed coffee, and a wide selection of Colorado & Denver beers. Located in the heart of Uptown, it fills a gap of a cyclist hangout in the area. Fresh colors and large windows make this the ideal place to grab a coffee, get some work done, tune up your bike, or meet up with some friends.
I wanted to keep 'Denver' as the main attraction, with cycling imagery within a close second. Simplicity and an industrial look were my influences, which fits the space very well. Enjoy! 2011 Branding, Graphic Design -
Hotel Water
Hotel Water is a project currently under development, with a humanitarian and consumer business model. It's goal is to bring water to rural areas using hotel chain integration where less bottled water is used in favor of the new 'Hotel Water' product. From there, proceeds are used to build wells and bring fresh water to the people who need it most.
I was tasked with some brand concepts, but mostly focused on the interactive portion of the project. I designed a website and mobile application, where statistics can be tracked, news, highlights, and even a way to find a close participating hotel to contact. This was my proposal.
Done at BBDO NY. 2012 UI/UX, Web Design, Art Direction -
style.
The beginnings of a project I am formulating. Style. is a social clothing brand, where its roots and community are built around its online presence. Compeititions, give-aways, event attendance, and social interaction make the brand about much more than just the clothes...
The clothes will be more 'accessory' based. Bandanas, ties, sweatbands, belts, jewelery, and handbags will be the focus. The design will be incredibly minimal - solid colors and a small Style. logo to compliment. These works are the building blocks to the future of this project. 2011 Branding, Fashion, Web Design -
Approved With Love
In conjunction with Foot Locker's new 'Approved.' campaign, we approached Kevin Love to run an interactive idea where users submit their style via mobile or the web, and he approves his favorite photos. We wanted the platform to be seamless, have manageable CMS, and have a strong reward for users to participate. The photos came pouring in, and only the best get approved. The gallery is viewable and organized using Facebook, hashtags, and the main microsite. Thousands of photos have been submitted, reaching a broad audience and giving both Kevin Love and Foot Locker increased customer interaction in the digital space.
2012
Art Direction, Interaction Design, Web Design
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#Kickstagram
Foot Locker® launched their Instagram account at the same time as their summer 2012 retail campaign. We decided to create a contest using the tag #Kickstagram where users could get their photos displayed in Foot Lockers nationwide. This campaign spread across in-store, mobile, and web. It generated tens of thousands of photos, thousands of followers for Foot Locker, and great customer-generated content.
2012
Advertising, Art Direction
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King of Threes
I recently designed and art directed a Facebook app for Foot Locker that coincided with the NBA All-Star 3-Point Contest called "King of Three's". The premise was to have participants choose who they thought was going to win the televised contest, vote online, and possibly win a trip to next year's NBA All-Star game. It was a great interactive project that had great feedback.
Creative Directors: James Clunie / Chris Beresford-Hill
Art Director: Alex Martineau
Copywriter: Brian McIntyre
Designer: Alex Martineau
Head of Production: David Ross
Development: Bajibot
Agency: BBDO NY 2012 UI/UX, Art Direction, Game Design -
Locker Mania
Foot Locker® approached us to create an interactive bracket for their Facebook fans. This bracket would use popular sneakers instead of teams, and compete in elimination rounds. Players would vote for their favorite sneaker to move on to the next round. After a few weeks, the winning shoe would be chosen. Those who chose a winning bracket were then eligible to win sneakers for an entire year.
The campaign was very successful, with 15,000+ signups and participants. Rich media like commenting, sharing, and full Facebook/web integration helped create a great game for the loyal fans of such a powerful brand. I was responsible for designing the game and its deliverables, as well as the UI of the game.
Creative Directors: James Clunie / Chris Beresford-Hill
Designer: Alex Martineau
Copywriter: Tom Mandel
Project Manager: Layla Jean
Producer: David Ross
Production/Development: Bajibot
Account Executives: Kaisha De La Mare / Nick Robbins / Bret Ausura 2012 Advertising, Graphic Design, Interaction Design -
Oh So Dipped
Indoor painting/mural I did for the Denver Bicycle Cafe. I was fortunate enough to do such a large project for the business. Simple and abstract - I wanted it to mimic the indoor architecture. Also, like most of my work, geometry plays a large role in its movement from panel to panel. Using a limited color palette and an open-ended creative process, this was the final result.
This was painted on four 4' x 8' plywood boards with a mix of acrylic paint, sharpie, spray paint, and poster paint. 2011 Painting, Fine Arts, Drawing -
UI 2011
Various UI elements I made both for clients and personal use and experimentation. I think this is the most interesting and diverse area of design nowadays. It collaborates well with emerging technology and allows so so much personality and cohesion to go into a larger project. Enjoy!
2011
UI/UX, Graphic Design, Icon Design
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Bike Culture
One of my favorite projects was supporting the massive bike culture in Boulder, CO. I was granted the opportunity to create materials that would be used for the I Bike CU fan club's website, as well as spoke cards, stickers, patchkits, and apparel.
It included print, apparel, and a digital campaign largely focused on Facebook and FBML integration.
The stickers are to emphasize Boulder's international community. We created over 10,000 stickers with over 50 languages for all the folks who have a native tongue other than English. We welcome their perspective and bike culture within ours.
These are some of my favorite designs. Keep biking my friends! 2011 Print Design, Art Direction, Advertising -
Logos/Logotypes
Personal and client logos for 2010-2011
2011
Branding, Graphic Design